Key Strategies To Creating Successful Online Promotion
Who else wants to create a global business, reach more people and build a massive successful business?
Yes, it's absolutely possible considering the global platforms and channels that have been made available by technology.
In this blog post, I explain the What, the Why and How of launching online promotions that are successful, that guarantees inflow of clients and customers.
This post is a must read for you, because it will open you up to a whole lot of undiscovered and untapped resources that is capable to taking our business beyond borders.
Promotion is a key element in putting across the benefits of your product or service to the customers. Well-designed promotional strategies ensure long-term success, bring in more customers and ensure profitability for businesses.
Without online promotions, your business may not be able to garner the attention of the pre-occupied customers. Various promotional strategies can be used to promote and market your business depending on the goals, objectives and priorities of your company.
IN THIS OVERVIEW WE WILL TAKE AN IN-DEPTH LOOK INTO THIS BELOW TOPICS:
- WHAT DOES ONLINE PROMOTION MEAN?
- WHY SHOULD YOU PROMOTE YOUR BUSINESS ONLINE?
- HOW SHOULD YOU PROMOTE YOUR BUSINESS ONLINE?
WHAT DOES ONLINE PROMOTION MEAN?
Online promotion is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers.
Online promotion is geared toward defining markets through unique and useful applications.
Since the early 1990s there has been an exponential increase in the growth of online advertising, which has evolved into a standard for small and large organizations.
Online promotion is also known as Internet advertising or Digital Advertising.
A major advantage of online advertising is the quick promotion of product information without geographical boundary limits.
With 200 million clients looking for products and sellers online; regardless of the size and nature of your business, you just cannot neglect the influence and impact of online promotion.
Research has shown that online promotion has a significantly greater ROI than traditional methods of marketing.
Additionally the fact that there are countless online marketing strategies that will definitely suit the budget and requirement of all businesses and its easy to find why humble family-owned establishments to major corporations have shifted their focus to online marketing.
Here is a look at why and how you need to promote your business online, and information on free and paid strategies.
WHY SHOULD YOU PROMOTE YOUR BUSINESS ONLINE?
If you have not experienced the benefits of digital marketing first hand, odds are you may be asking yourself all important questions, why should you market your business online when there are lots of other options available?
There are numerous benefits to online advertising that may be supplied as the answer to this question; nonetheless, the distinct benefits of utilizing the internet to market your business are actually the COST and REACH factors.
SPEND LESS AND GET MORE:
In this day and age of intense competition, more bang for your advertising money is the necessity of the hour.
Nevertheless, a reduction in advertising and marketing costs may easily translate to greater discount rates and benefits for your clients which may be the ideal lure to boost footfall.
You can not only receive a stupendous response by utilizing online promotion but additionally, you are going to merely have to invest a portion of your advertising and marketing budget to accomplish these results.
REACH MILLIONS OF CONSUMERS:
An additional unique benefit of online promotion is actually the greater reach of your advertising campaign.
Unlike TV or even Radio commercials, where you are billed each time your advertising message is played, with internet marketing, you are targeting customers 24/7.
Also, you can easily get to local as well as national and worldwide customers with the same techniques.
HOW SHOULD YOU PROMOTE YOUR BUSINESS ONLINE?
When marketing your business online, the crucial element to consider is the online presence of your establishment.
To enable prospective clients to learn about your product or services, your company needs to be placed in such a way that they can find you easily.
Nevertheless, there are millions of websites selling the same services and products as your business, thus you will definitely have to make your website stand out to get attention from your target market.
To create a successful marketing strategy, you need to understand, exactly how people search for businesses online.
A lot of citizens rely on the internet search engine to find a product or service of their choice.
The trouble is that Google will typically offer thousands of websites in response to a single query, so where your website is actually positioned on the SERPs is going to be vital to the success of your online advertising and marketing campaign.
There are several methods which you can use to dominate the search engines; you may utilize paid approaches such as Pay Per Click campaigns or opt for organic strategies which get your website a higher page rank as well as greater visibility.
Paid strategies are those which require the site owner to incur a cost for implementing the marketing techniques. The most popular online promotions strategies include:
- Pay Per Click:
- Email marketing:
- Social media advertising and marketing
- Cost Per Visitor
- Buying links:
- Expired Domains:
- Paid Reviews and blogs:
- Paid directories and classifieds:
These are actually the Internet versions of print media advertising.
Another alternative is to pay a popular review website or blog to talk about your products or company; nonetheless, Google may not take too kindly to this method and might manage it as a paid link building.
You may additionally use expired domains to display your promotions; having said that, the domain name will have to be niche specific to get any real benefit from this technique.
This is one of the most controversial forms of online advertising and marketing; here you pay the owner of a website to endorse your products or even site. However, search engines will penalize you if they find out that you are buying links.
Cost per view is actually the current breed of paid campaigns; in this particular kind of marketing, video ads and toolbar ads are placed in computer video games, software and sites.
It is also possible to place banner ads on Facebook and other social media platforms; alternatively, business owners can easily exploit the popularity of certain members by offering to pay them to include their advertisements in the messages they send to their pals.
In this particular type of marketing, the advertiser pays the manager of a list to include promotion of the company's products or a marketing message in his emails to people in his email list.
Pay per click campaigns is generally banner advertisements which are displayed on several sites and even Google SERPs.
The owner of the business does not pay for the display of the advert campaign but has to pay whenever a visitor clicks the advert regardless of whether he/she buys the product.
FREE MARKETING TACTICS
These strategies are not necessarily free but they are aimed at increasing the visibility of a business/website in the cyber world.
A company owner can easily decide to integrate them in his total marketing strategy on his/her own, highly limiting the cost of advertising and marketing or even employ the services of a Search Engine Optimization firm.
Popular strategies in this category include:
- Get your own website:
- Article marketing
- Press release marketing
- Social media marketing
- Google Places
- Link Exchange
- YouTube advertising and marketing
- Blog posts and forums
Google and other search engines love brand-new web content and one of the easiest ways to get fresh words is to utilize a blog on your website.
Additionally, you can easily likewise add your two words of wisdom on other blog sites to get a link back.
Make use of YouTube to deliver informative videos about products in your niche market and help improve visitor traffic to your site.
Although link exchanges are not very measured, they can yield great outcomes. Try to connect with as many webmasters in your niche as possible and ask about link exchange.
This is another offering coming from Google that enables you to target local customers. The website displays info about local businesses to visitors.
Harnessing the power of social media sites to let people learn about your products is an additional free advertising and marketing strategy.
You will need to open an account with a popular social networking platform and build a sizable fan following to make this strategy work.
This alternative may require a tiny charge; nonetheless, through working with paid services, you will have the ability to ensure that your press release is featured on hundreds of sites.
If you know enough about your niche and products, you can write posts and submit all of them to various electronic magazines to build links and enhance your standing with search engines.
With a website in place, you will now have to worry about driving traffic to your website.
There are several strategies that may help you to get website traffic; the very most effective yet simple strategy is to use valuable content. Yes, those good old words still matter when making an effort to attract customers.
Your website will be your online business card, advertising and brochure rolled into one.
So, if you desire to capitalize on the immense allure of the cyber-world, you ought to get in touch with a professional web designing agency and get on yourself an excellent website.
These are just some of the paid and all organic marketing strategies that could be used to enhance online visibility and drive web traffic to your website and business.
If you are new to the world of online promotion, you may want to start with the free strategies. Alternatively, if you have a handful of marketing cash to spare, try PPC campaigns.